Podcasting attracts people who want the ability to choose their own content with the ability to listen to the topics that are of special interest to them. Many people also like the convenience of downloading podcast to their iPods or personal music players. This provides them with the flexibility to listen to their podcasts throughout the day. Personally, I find this feature particular appealing as I can listen to an episode or two while I am working out at the gym, or commuting to and from the office. I’d much rather listen to a podcast on a topic that I am interested in learning more about, then tuning in to commercial radio. This gives me the ability to turn my car into a university on wheels.
From a marketing standpoint, my research also turned up that podcasts have a longer shelf life than blog posts. Furthermore, that podcasts can expose new audiences to your company and consequently provide an opportunity to reach new buyers.
I was surprised to learn that virtually anyone with a computer and recording capabilities can create his or her own podcast. Consequently, with such ease and affordability, I believe the independent college planner should consider adding podcasts to their overall list of informational services offered. Podcasting is an easy yet powerful way to communicate one’s message to anyone with an Internet connection looking for specific information. My final conclusion is that I’ll be developing a podcast soon.